Selected work
BEFORE IT IS BEAUTIFUL, PACKAGING HAS TO SELL THE PRODUCT.
Projects I designed for Deca (Dexco), Nestlé and independent brands. Every one went into production, sat on a real shelf and fought real competitors. No concepts.
My role was the same in all of them: senior packaging designer, from shelf research to print-ready artwork. Every project opens with a credits panel stating client, year, role and scope.
Selected work
Deca Food Waste Disposer
Selling a product Brazilians did not know, in a new category the company had never seen.
Deca Pérola: structural redesign of a line
Redesigning beyond the pack: the whole production line. 4 packs became 1, higher productivity and lower costs.
Deca Acqua Plus
Taking back the lead on a shelf the market had copied.
Nestlé Puravida
Bringing the entire portfolio, 150+ SKUs, in line with the rules of ANVISA (Brazil's health regulator).
Celuli Caps
Building an anti-cellulite supplement brand without using a single weapon of the category. No before-and-after.
Nuture
Rolling out an existing identity into five production-ready packs, and creating a new product inside the same family.
View the packaging awards, each with a verification link →
Proof at shelf
The same packs, photographed in store.
Nothing here stopped at the render. These are the photos I take in the DIY store, the pharmacy and the supermarket, with the product on sale and the competitor right next to it.
Frequently asked questions
What people usually ask about this work.
Did all of these projects go into production?
All of them. Each one was manufactured, took up a real shelf and fought real competitors. There is no concept work and no portfolio exercise on this page.
Why are most of the projects for Deca?
Because since October 2023 I have been the packaging designer responsible for Deca (Dexco S.A.), with more than 200 projects across five categories and more than 80 packs a year. The page also carries Nestlé Health Science and an independent brand, to show range beyond a single house.
What was your role in these projects?
From shelf research to the print-ready file, with no step outsourced. On Pérola and Acqua Plus the structure was developed together with Deca's Packaging Engineering team; the graphic decision, the information system and the print-ready artwork are mine.
Do you design packaging for outside Brazil?
I do. With Think Bold Studio, of Portugal, I design premium spirits packaging, whisky, gin and vodka, for American and European brands, in an entirely English-language workflow.