Recognition

Awards that judge strategy and selling potential, not aesthetics.

Every award below was won by real packaging that went into production and performed on a real shelf.

Hugo Zuffo at the WorldStar Global Packaging Awards, holding the two WorldStar trophies and the Special Award for Marketing case.
WorldStar Global Packaging Awards · WPO · Düsseldorf, Germany, 2026

International

WorldStar Packaging Awards, WPO 2026

A global packaging competition organised by the World Packaging Organisation since 1970, one of the most respected international benchmarks for packaging excellence. It gathers the "best of the best", usually entered by winners of recognised national competitions and judged by an international jury. You only reach the WorldStar after placing in a competition in your own country.

WorldStar 2026 seal from the World Packaging Organisation, with a gold frame.

WorldStar Special Award for Marketing Gold

World Packaging Organisation · 2026 • Düsseldorf, Germany

Deca Food Waste Disposer. A second round of judging, among all of the year's WorldStar winners, elects the best packaging in the world per criterion. In Marketing (packaging that sells), this one took the Gold: judged the most effective among all of the 2026 winners, worldwide.

Verify at WorldStar → · View the Deca Food Waste Disposer project →

WorldStar 2026 seal from the World Packaging Organisation.

WorldStar Packaging Award in Household Winner

World Packaging Organisation · 2026 • Düsseldorf, Germany

Deca Food Waste Disposer. Launch packaging for a category present in fewer than 5% of Brazilian homes. The pack that explains, convinces and sells on its own.

Verify at WorldStar → · View the Deca Food Waste Disposer project →

WorldStar 2026 seal from the World Packaging Organisation.

WorldStar Packaging Award in Household Winner

World Packaging Organisation · 2026 • Düsseldorf, Germany

Pérola Line. Four cartons became one universal box and a moulded pulp tray: assembly −50%, unit cost −21%, waste and CO₂ down with them.

Verify at WorldStar → · View the Pérola Line project →

National: Brazil

2026 season

Prêmio ABRE da Embalagem Brasileira 2026 bronze seal.

Prêmio ABRE da Embalagem Brasileira in Structural Design Bronze

ABRE, the Brazilian Packaging Association · 2026 • São Paulo, Brazil

Acqua Plus. Two packs became one, with a universal moulded pulp tray in place of the cardboard tray folded on the line: 50% more units packed per hour, 20% less material cost and no parts damaged in assembly.

Verify at ABRE → · View the Acqua Plus project →

Prêmio ABRE da Embalagem Brasileira 2026 bronze seal.

Prêmio ABRE da Embalagem Brasileira in Graphic Design Bronze

ABRE, the Brazilian Packaging Association · 2026 • São Paulo, Brazil

Acqua Plus. Awarded for giving the leader its differentiation back after four competitors copied its imagery, colour and layout. The showerhead enlarged at the centre, the artwork running across the corners and three boxes side by side forming a shelf block, with no display and no retail investment.

Verify at ABRE → · View the Acqua Plus project →

National: Brazil

2025 season

Prêmio ABRE da Embalagem Brasileira 2025 seal.

Prêmio ABRE da Embalagem Brasileira in Structural Design Silver

ABRE, the Brazilian Packaging Association · 2025 • São Paulo, Brazil

Pérola Line. Brazil's leading packaging competition, which recognises packaging that performs in the real world: design quality, functionality, innovation, sustainability and effectiveness on the shelf.

Verify at ABRE → · View the Pérola Line project →

Prêmio ABRE da Embalagem Brasileira 2025 seal.

Prêmio ABRE da Embalagem Brasileira in Graphic Design Silver

ABRE, the Brazilian Packaging Association · 2025 • São Paulo, Brazil

Deca Food Waste Disposer. Awarded for presenting a complex and unfamiliar product with clarity: refined instructional graphics, a minimal icon system and a point-of-sale block that shows the product at life size.

Verify at ABRE → · View the Deca Food Waste Disposer project →

15th Prêmio Brasileiro de Design 2025 seal.

Brasil Design Award in Packaging Design Bronze

ABEDESIGN, the Brazilian Association of Design Companies · 2025 • São Paulo, Brazil

Deca Food Waste Disposer. A major national design award recognising the creative and innovative impact of Brazilian design on the economy and on society, with a medal ranking judged by specialist juries.

Verify at the Brasil Design Award → · View the Deca Food Waste Disposer project →

Design for a Better World 2025 seal.

Design for a Better World Award Awarded

Centro Brasil Design · 2025 • Curitiba, Brazil

Pérola Line. An impact-oriented award celebrating design excellence tied to social, economic and environmental results, aligned with ESG practice and the UN Sustainable Development Goals.

Verify at DFBW → · View the Pérola Line project →

Grandes Cases de Embalagens 2025 seal.

Prêmio Grandes Cases de Embalagem Awarded

EmbalagemMarca · 2025 • São Paulo, Brazil

Pérola Line. A packaging award with case study DNA, focused on the measurable results a solution delivers for the brand owner, for the consumer and for the environment. It rewards packaging that can prove performance.

Watch the case video → · View the Pérola Line project →

The ceremony

The nights they were handed over

Anyone can draw a seal on a website. These are the ceremonies, with date, city and the trophy in hand. Every award above carries the verification link on the site of whoever gave it. Click any photo to enlarge.

Hugo Zuffo holding the two WorldStar Packaging Awards 2026 trophies, next to a World Packaging Organisation representative, in front of the event backdrop in Düsseldorf.
WorldStar Packaging Awards 2026 · World Packaging Organisation · Düsseldorf, Germany, 8 May 2026. Both trophies of the night, both in the Household category: the Deca Food Waste Disposer and the Pérola Line. You only reach the WorldStar after winning a recognised national competition.
Hugo Zuffo holding the WorldStar Special Award for Marketing 2026 plaque, between two representatives of the organisation, on stage at the event in Düsseldorf.
WorldStar Special Award for Marketing, Gold · World Packaging Organisation · Düsseldorf, Germany, 2026. In a second round of voting, the jury picks the best among all the year's WorldStar winners, criterion by criterion. In Marketing, which is packaging that sells, the world's gold in 2026 went to the Deca Food Waste Disposer.
Hugo Zuffo, on the right, holding the triangular trophy of the Prêmio ABRE da Embalagem Brasileira 2026, next to two people also holding their trophies, at the ceremony in São Paulo.
Prêmio ABRE da Embalagem Brasileira 2026 · ABRE, the Brazilian Packaging Association · São Paulo, Brazil. Two bronzes on the same night for the Acqua Plus shower kit, one in Structural Design and one in Graphic Design. It is the country's leading packaging competition, and the way in to the WorldStar.
Hugo Zuffo, on the left, and one other person holding the silver trophies of the Prêmio ABRE da Embalagem Brasileira 2025, in front of the lit backdrop of the ceremony.
Prêmio ABRE da Embalagem Brasileira 2025 · ABRE, the Brazilian Packaging Association · São Paulo, Brazil. Two silvers: Structural Design for the Pérola Line and Graphic Design for the Deca Food Waste Disposer. These two results are what qualified both projects for the following year's WorldStar.
Hugo Zuffo, second from the left, with three other people holding the trophies of the 15th Brazilian Design Award, in front of the event backdrop.
Brasil Design Award 2025, the 15th Brazilian Design Award · ABEDESIGN, the Brazilian Association of Design Companies · São Paulo, Brazil. Bronze in Packaging Design for the Deca Food Waste Disposer. The award judges the impact of Brazilian design on the economy and on society, with a jury per discipline.
Hugo Zuffo alone on the Grandes Cases de Embalagem 2025 stage, trophy in hand and the Pérola Line projected on the screen behind him.
Prêmio Grandes Cases de Embalagem 2025 · EmbalagemMarca · São Paulo, Brazil. The Pérola Line on the screen behind. It is an award with case study DNA: it judges the result the packaging delivered for the brand, for the consumer and for the environment, and it asks for proof of performance.

View the experience behind these awards →

View the packaging projects →

Get in touch

Send me your packaging to review, or your role.

If you have a pack that is not selling, send me a photo of it on WhatsApp and I will tell you what I would do. If you are hiring, email is the usual route. I answer in Portuguese or English, usually the same day.

São Paulo (GMT−3) · Open to international roles and to projects