Selected work

BEFORE IT IS BEAUTIFUL, PACKAGING HAS TO SELL THE PRODUCT.

Every project here was real, went into production, sat on a real shelf and fought real competitors. No concepts.

Selling a product Brazilians did not know, in a new category the company had never seen.

Redesigning beyond the pack: the whole production line. 4 packs became 1, higher productivity and lower costs.

Taking back the lead on a shelf the market had copied.

Bringing the entire portfolio, 150+ SKUs, in line with the rules of ANVISA (Brazil's health regulator).

Building an anti-cellulite supplement brand without using a single weapon of the category. No before-and-after.