Senior packaging designer: where I have worked, and what came out of it.

Deca (Dexco S.A.)

Senior Packaging Designer, the only one at the brand

• More than 200 projects across five categories, more than 80 packs a year, from the brief to print-ready artwork.
• Packaging visual systems that scale by line and by category, across the Deca and Hydra brands.
• Shelf research at the point of sale before any layout, with the competition bought and photographed.
• The graphic decision, the information architecture and the artwork are mine; the structure and the die-line are developed with Deca's packaging engineering team.
• Regulatory QA for ANVISA (Brazil's health regulator), Inmetro, barcode, net weight and batch, plus colour proofing and production follow-up.
• Suppliers in Brazil and in China: specification, proof approval and quality control at a distance and in English.
• Photorealistic 3D rendering for internal approval and e-commerce.
• Recognition: 2 WorldStar 2026, the WorldStar Special Award Marketing Gold 2026, 2 Silvers at the Prêmio ABRE 2025, Bronze at the Brasil Design Award 2025, Design for a Better World 2025 and Grandes Cases de Embalagem 2025.

View the Deca Food Waste Disposer project →

View the Pérola Line project →

Think Bold Studio

Packaging and label designer, ongoing collaboration

• Packaging and label systems for premium spirits, whisky, gin and vodka, for brands in the United States and Europe.
• An entirely English-language workflow, with the studio in Portugal and the client outside Brazil.
• Luxury finishes with the production partner: hot stamping, embossing, spot UV, soft-touch and special papers.
• It is the international proof in my career path, and the reason English is routine here rather than a line on a CV.

Hugo Zuffo Design Studio

Senior packaging designer, selected projects

• Packaging projects for Brazilian brands, from the brief to print-ready artwork, when the regulatory or production demand calls for someone senior from day one.
• Brand and label enter the scope when the packaging calls for them, never on their own.
• Before the practice was formalised, occasional independent projects since 2021, such as the brand and label for Celuli Caps.

View the Celuli Caps project →

Nestlé Puravida · Nestlé Health Science

Senior Packaging Designer

• More than 150 SKUs restructured for the new 2023 rules of ANVISA, Brazil's health regulator: front-of-pack warnings, nutrition table and versioning at scale, in a team of three.
• Line architecture for a large supplement portfolio: labels, cartons, pouches and gift sets in one system.
• Working alongside nutrition, regulatory affairs and marketing, which is where a compliance project either stalls or moves.
• In the first year, brand launch communication as well, which today only enters the scope when it is tied to packaging.

View the Nestlé Puravida project →

doTERRA International

Packaging and artwork designer, the only one in the Brazilian operation

• More than 15 kit solutions, from concept to production, for an American essential oils brand.
• More than 150 SKUs reviewed for regulatory compliance, with head office in the United States in the approval loop.
• Label, packaging, print material and event assets: the whole ecosystem in the hands of one person.

Pearson Latam

Graphic designer, editorial production and prepress

• Layout and final files for educational material at national scale, on hard deadlines and with zero tolerance for a print error.
• This is where the discipline I apply to packaging artwork today comes from: proof, colour profile and checklist before anything goes to the printer.